Eight Ways That Running A Marathon is Like Running A Marketing Campaign

November 8, 2013 Tim Templetion
Eight Ways That Running A Marathon is Like Running A Marketing Campaign

When I founded Templeton Interactive several years ago, I needed a way to keep in shape and clear my head, while coming up with new and interesting ways to help my clients. It turns out that running is a great way to do all of these things. You’d be surprised how much brainstorming you can do while out on the road or trails for 3-4 hours at a time. I caught the marathon bug in 2010, and most recently completed...

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A Brief History of Software Protection and Licensing

November 8, 2013 Tim Templetion
A Brief History of Software Protection and Licensing

Up until the 1980s, there were few if any licensing strategies, beyond simply selling a software program and hoping that it wouldn’t be copied. Licensing wasn’t an issue for many early applications, because the software was shipped in a hard to copy format, such as proprietary game cassettes or on audio tapes, which were difficult to duplicate in the days before mass market cassette recorders. The advent of 8” and 5 ¼” floppy disks suddenly made it easier to copy...

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Is Social Media Right For Your Business?

November 7, 2013 Tim Templetion
Is Social Media Right For Your Business?

Social Media is such a hot topic these days. It’s hard not to be curious about its potential for generating business, but it’s also easy to be confused about how to get started. There are so many platforms targeting multiple audiences, each with a slightly different spin on how to encourage social sharing. Usually the first question I have to answer for a client is whether social media is right for their business. To answer that, I have to explain...

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The Biggest Problem With Social Media That Almost Nobody Is Talking About, And What To Do About It

November 7, 2013 Tim Templetion
The Biggest Problem With Social Media That Almost Nobody Is Talking About, And What To Do About It

What’s the biggest problem with social media that almost nobody is talking about? Information overload. Successful social media is based on heavy sharing and high membership. Yet, paradoxically, the more sharing is done, and the more members a network has, the less valuable social media becomes. Follow this example. Let’s say you’re an average social media user, with 50 Facebook friends, 75 LinkedIn contacts, membership in 5 LinkedIn groups, and you’re following 50 Twitter accounts. These are modest numbers –...

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