What is Content Marketing?
According to Wikipedia, Content Marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
It is often used by businesses in order to:
- Attract attention and generate leads
- Increase brand awareness or credibility
- Expand their customer base
- Engage an online community of users
- Generate or increase online sales
How it Works
Templeton Interactive studies your business and industry, to determine your value proposition and what makes you unique.
We develop custom content to tell your story in a way that keeps buyers interested. Types of content include web sites, blog posts, articles for trade publications, press releases, case studies, applications notes, competitive “kill sheets” and white papers
We then develop a targeted distribution strategy to get the content in front of the right people. Targeted platforms include the company’s own web site, social media pages, & industry media.