What is Content Marketing?
According to Wikipedia, Content Marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
It is often used by businesses in order to:
- Attract attention and generate leads
- Increase brand awareness or credibility
- Expand their customer base
- Engage an online community of users
- Generate or increase online sales
How it Works
STEP 1
Templeton Interactive studies your business and industry, to determine your value proposition and what makes you unique.
STEP 2
We develop custom content to tell your story in a way that keeps buyers interested. Types of content include web sites, blog posts, articles for trade publications, press releases, case studies, applications notes, competitive “kill sheets” and white papers
STEP 3
We then develop a targeted distribution strategy to get the content in front of the right people. Targeted platforms include the company’s own web site, social media pages, & industry media.