Content Marketing

What is Content Marketing?

According to Wikipedia, Content Marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.

It is often used by businesses in order to:

  • Attract attention and generate leads
  • Increase brand awareness or credibility
  • Expand their customer base
  • Engage an online community of users
  • Generate or increase online sales

How it Works

STEP 1

STEP 1

Templeton Interactive studies your business and industry, to determine your value proposition and what makes you unique.

STEP 2

STEP 2

We develop custom content to tell your story in a way that keeps buyers interested. Types of content include web sites, blog posts, articles for trade publications, press releases, case studies, applications notes, competitive “kill sheets” and white papers

STEP 3

STEP 3

We then develop a targeted distribution strategy to get the content in front of the right people. Targeted platforms include the company’s own web site, social media pages, & industry media.