Author Archives for Tim Templetion

Eight Ways That Running A Marathon is Like Running A Marketing Campaign

November 8, 2013 5:11 am Published by Tim Templetion Leave your thoughts When I founded Templeton Interactive several years ago, I needed a way to keep in shape and clear my head, while coming up with new and interesting ways to help my clients. It turns out that running is a great...

A Brief History of Software Protection and Licensing

November 8, 2013 4:56 am Published by Tim Templetion Leave your thoughts Up until the 1980s, there were few if any licensing strategies, beyond simply selling a software program and hoping that it wouldn’t be copied. Licensing wasn’t an issue for many early applications, because the software was shipped in a hard...

Is Social Media Right For Your Business?

November 7, 2013 5:21 am Published by Tim Templetion Leave your thoughts Social Media is such a hot topic these days. It’s hard not to be curious about its potential for generating business, but it’s also easy to be confused about how to get started. There are so many platforms targeting multiple...

The Biggest Problem With Social Media That Almost Nobody Is Talking About, And What To Do About It

November 7, 2013 5:17 am Published by Tim Templetion Leave your thoughts What’s the biggest problem with social media that almost nobody is talking about? Information overload. Successful social media is based on heavy sharing and high membership. Yet, paradoxically, the more sharing is done, and the more members a network has,...