Categories for Social Media

Is Social Media Right For Your Business?

Social Media is such a hot topic these days. It’s hard not to be curious about its potential for generating business, but it’s also easy to be confused about how to get started. There are so many platforms targeting multiple audiences, each with a slightly different spin on how to encourage social sharing. Usually the first question I have to answer for a client is whether social media is right for their business. To answer that, I have to explain...

The Biggest Problem With Social Media That Almost Nobody Is Talking About, And What To Do About It

What’s the biggest problem with social media that almost nobody is talking about? Information overload. Successful social media is based on heavy sharing and high membership. Yet, paradoxically, the more sharing is done, and the more members a network has, the less valuable social media becomes. Follow this example. Let’s say you’re an average social media user, with 50 Facebook friends, 75 LinkedIn contacts, membership in 5 LinkedIn groups, and you’re following 50 Twitter accounts. These are modest numbers –...