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Up until the 1980s, there were few if any licensing strategies, beyond simply selling a software program and hoping that it wouldn’t be copied. Licensing wasn’t an issue for many early applications, because the software was shipped in a hard to copy format, such as proprietary game cassettes or on audio tapes, which were difficult to duplicate...

Social Media is such a hot topic these days. It’s hard not to be curious about its potential for generating business, but it’s also easy to be confused about how to get started. There are so many platforms targeting multiple audiences, each with a slightly different spin on how to encourage social sharing. Usually the first question I have t...